Begin Your
Journey
Begin your entrepreneurial
journey with the flexibility
to achieve your goals at
your own pace.
Begin Your
Journey
Begin your entrepreneurial
journey with the flexibility
to achieve your goals at
your own pace.
Who We Are
Want to Talk to A Live Person About Starting Your Own Boutique?
We have experienced LuLaRoe Boutique Owners available and ready to answer your questions and share with you how to successfully start your own boutique. Click below to schedule a call!
Our Mission
Where through fashion, we create freedom, serve others, and strengthen families; A community where lives are blessed and dreams achieved through love , purpose, confidence, trust , and growth.
Have Fun Doing Something You Love
Making Money with LuLaRoe
Clothing to Make Women Feel Beautiful and Confident
“From the very beginning, we knew we wanted a business that would help others to succeed. We wanted to encourage and challenge people to do their best! We wanted them to lift each other up, to become friends, and to cheer each other on! We are so proud of everyone who is a part of this movement.”
— DEANNE STIDHAM, CO-FOUNDER OF LULAROE
Should You Open Your Own LuLaRoe Boutique?
Set Your Own Targets
Have you worked at another job and been told what metrics you needed to hit. If you're motivated by achievement but want to decide for yourself where to set the bar, this could be the perfect fit!
Better Work-Life Balance
Full time and part time jobs can be difficult for those with busy schedules. As a LuLaRoe Boutique Owner, you get to decide when to work, when to take time off. If you wish you could have more control over your work-life balance, this could be right for you!
Flexible Schedule
Have a busy schedule during the day? No problem - you can work in the evening. Have sports or other activities in the evening? You can work morning. Need a weekend off? Approved! It's nice to be in charge of your schedule!... because when you have your own LuLaRoe Boutique, you are in charge of your schedule!
The LuLaRoe Community Has Your Back
Testimonials
"We don't just sell clothing, we sell an opportunity to share our confidence with the world… The culture of sharing, cheering, and embracing where we are and what we CAN do is a huge boost to my own confidence as a woman, wife, mom, Retailer, and any other positive label you want to add."
Jennifer P
Retailer since 2015
“I have found not just community but family in the group of retailers that I’ve connected with and become friends with. No matter what we’re going through they’re there cheering me on, challenging me, and lifting me up not just in my business but in my daily life.”
Allie D
Retailer since 2017
Support to Run Your Business
Educational Resources
Give Back Through Fundraisers
Top 10 Frequently Asked Questions
Other Frequently Asked Questions
What is a LuLaRoe Boutique Owner?
As a LuLaRoe Boutique Owner (Independent Fashion Retailer), you get to help others feel beautiful, confident and comfortable . You’ll get to share the clothes you love and help women see how they can rediscover their own beauty.
Do I have to build a team?
No, building a team is optional. There are many LuLaRoe Boutique Owners who choose the opportunity to build and grow a team and earn additional income based on their team's sales performance; however, it is not mandatory.
What help will I have starting my LuLaRoe Boutique?
When you enroll, you will select a sponsor who can provide guidance and support as you get started. Additionally, many teams have created resources, tools and training. LuLaRoe Home Office also provides help with the onboarding process and ongoing trainings of LuLaRoe Boutique Owners.
Do I have to have a big social media presence?
No, you don’t have to have a big social media presence! While social media is an amazing tool, it is not the only way to be successful. You can build your business through in-person events, referrals, word of mouth, hosting parties, and more. If you are interested in learning more about growing your business through social media, we have trainings for that as well! You can work your business however works best for you.
How Do I Get Paid?
You are paid based on how much you sold minus how much you paid wholesale for your product. You also need to factor in other supplies like shipping materials, hangars, etc. For example if you purchased $500 of product at wholesale and sold that product for $1000, you would have earned $500 (minus the cost of supplies).
When Do I Get Paid?
You can get paid daily based on your retail sales. Unlike most business that need to wait several days for credit card processing, you can have instant access to your money you've earned from your retail sales.
What minimum monthly orders do I need to make?
There are no minimum monthly orders you must make.
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Ready to Get Started?
Getting Started Is Easy!
Complete the Online Registration
Place your initial order
Connect with our onboarding team to choose your items!
Need More Info Before Deciding?
No worries! Enter your information and we'll stay in touch!
Income Disclosures
LuLaRoe does not guarantee or represent, directly or indirectly, that you will derive any income as a Retailer.
To the extent any income, which could include sales, earnings, profits, commissions, bonuses, compensation, or any other similar item, is discussed by LuLaRoe or by Retailers recognized by LuLaRoe, such discussion represents exceptional results and does not represent, and should not be interpreted as, typical income of Retailers. You should not expect to achieve similar results.
To the extent any income is discussed by LuLaRoe or by Retailers recognized by the LuLaRoe, such discussion of income is not intended to be a promise or guarantee of your income. Income earned under the LuLaRoe program results from factors
within your control such as hard work, dedication, diligence, creativity, business experience, and perseverance, and factors
outside of your control, such as market conditions, demand, and changes to the LuLaRoe program, including the Leadership Compensation Plan.
As with any independently owned business, individual results will vary.
For information regarding the gross profits of Retailers who processed a transaction at any point in the year 2023 please refer to the 2023 LuLaRoe Income Disclosure Statement at:
https://www.lularoe.com/lularoe-income-disclosure-statement
https://www.lularoe.com/lularoe-washington-state-income-disclosure-statement